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Carlsberg launches birthday brew
Posted on 24 November 2007 - 12:29am
Carlsberg Malaysia unveiled an exclusive beer aptly named the "Carlsberg 160th Anniversary Brew" to commemorate its 160th anniversary,
The beer is brewed from an original 19th century recipe by Carlsberg founder JC Jacobsen, but refined to suit the taste of today’s drinkers.
Carlsberg Malaysia is the only Carlsberg brewery to brew the anniversary beer which has been highly sought after by the international market.
The beer is made from three types of specially selected malt: crystal malt, brown malt and lager malt.
It is brewed in a richer colour with an authentic yet unique taste and has a light and memorable aroma with a slight sweet and caramel-like flavour.
"We are extremely proud of our Malaysian brewing team as the Anniversary Brew is made by us in Malaysia and it will be exported to other Carlsberg countries, including Denmark," said Carlsberg Malaysia managing director Soren Holm Jensen.
"This simply reaffirms the confidence the other Carlsberg companies have in the consistent high standard of beer quality produced by Carlsberg Malaysia and with this honour, we are pleased to let our consumers in Malaysia to be the first and privileged ones to enjoy this truly unique brew" he said.
"The Anniversary Brew is a culmination of two different brews, skillfully blended by our master brewer, and then matured together in a tank to marry their delicate flavours and aromas," he explained.
Even the water we use is adjusted to the same concentration of salts and minerals as found in the brewing waters of our original brewery in Copenhagen," Jensen added.
The beer is now available in a 640ml bottle for a limited period only at restaurants, food courts, coffeeshops as well as Giant and Carrefour hypermarkets.